Suzanne Falter-Barns of GetKnownNow.com published to her blog, sensing 'blog fatigue' amongst people's lives. I quote from her post, "So is it just me or do blogs seem like they might be diminishing in MUST DO importance in people's lives? I'm not saying that's an accurate view … but just something in the air I kind of sense."
What do you think?
Here's my response to her post…
"Suzanne, I appreciate your keen intuition in this matter. As a blogging coach to thousands of business owners through WordpressTutorials.com and speaking to the same audience in conferences, this is my take on this.
There is a camp that have heard of blogging and its importance and benefits, and are just starting out. Good for you folks 
Keep going…
Then there's the camp who are blogging, and enjoying the many benefits from this publishing platform.
The latter are emailing me or pulling me aside at conferences, revealing that its quite painstaking, or laborious to keep a consistent publishing schedule.
What to do?
Well, this is a situation of 'do what I say, don't do what I do'
This is a strategy I've coined "B52". I recommend you spend a weekend or two, and craft out 52 blog posts/tips/how-to's etc and pre-schedule/post-date your blog posts - one post per week. Hence, 52 tips will publish automatically to your blog, in its respective categories.
As a result, you're blessed with a consistent blog publishing schedule that speaks volumes to your audience (credibility, SME, conversions etc) and the search engines (consistent indexing, increased rankings, increased traffic etc).
For those who ask 'I don't have time to write a few blog posts, let alone 52' - this is my response…
"Think outside of the box!"
Outsource the writing to your personal assistant, VA, team member, staff etc. As long as your content is evergreen, it'll fly. And keep your 'voice', your 'vibe' - you know what I mean?
Then when the motivation or inspiration kicks in, feel free to craft additional post/s to your blog, which just adds to your existing pre-scheduled 52 posts. Voila!
Makes sense?
Me, on the other hand, I get bored very quickly, and my wife and I have observed that every 2 years, I get the 'itch' to move on to something new, to learn a new discipline or whatever. This new itch has taken me to the podcasting/vidcasting space.
Still blogging, mind you - as my podcasts and vidcasts will publish to a blog for easy rss/xml feeds - but I'm moving past just text.
That's one of the reasons why I've launched www.ShermanLive.com - a new podcast published to a Wordpress blog, with a purpose of simplifying and demystifying new media (blogging, podcasting, vidcating, screencasting, social networking, etc) so business owners so they can profit from it.
Maybe its blogging ADD, maybe its boredom, and I joke that 'blogging is so yesterday', but in reality, it still rocks and if biz owners would just consider blogs and blogging as a super website on steroids that builds community, that can help you boost your search engine results, traffic, sales and profits - then they would continue to publish good, fresh content - even irregularly.
Blog on!"
Dave Taylor graciously invited me to be a featured speaker at BlogWorldExpo in Vegas come this November. Thrilled to speak at a non-Internet-Marketing related event, curious about the audience I'll connect with there.
