Since all I ever had before I started blogging was lots of direct sales letter sites (and for a time several now worthless spam sites when I got caught up in that mess), I would say that my ATOS has gone up quite considerably!
I am not sure exactly what the disconnect is between businesses and blogging. I mean it is almost 2007 and people like you and me have been talking about how much a blog means to anyone who wants traffic and to maintain a more professional, "real" presence online.
Consumers are STARVING for good content on sites that traditionally have never had any, yet people still get excited when they see case studies like the above. As if they didn't know - which I am sure many still don't - that good content rules the web and blogs deliver content in a way that absolutely no other publishing system can.
Thanks for the post Sherman. But I think the scary part about it is that proof is even still needed to convince people about the importance - no - the NECESSITY of blogging for business.
I have definitely found that people participate more and sign up since I made my site primarily a Blog format. This has allowed for a much greater level of participation and communication with past, current and potential customers.
My biggest frustration at the moment is how to manage all my communications since I also use social networking sites - and I find it difficult to wrangle people into one central network - which is what my Blog is supposed to be. I am sure that there is something that I need to learn to do here. But Blogging has really made a difference.
AG
Thanks Sherman for the post. I have just started to create my blog and reading this case study definitely boost my confidence and encourage me. Thanks so much!
3 Comments »
October 20, 2006
Jack Humphrey said:
Since all I ever had before I started blogging was lots of direct sales letter sites (and for a time several now worthless spam sites when I got caught up in that mess), I would say that my ATOS has gone up quite considerably!
I am not sure exactly what the disconnect is between businesses and blogging. I mean it is almost 2007 and people like you and me have been talking about how much a blog means to anyone who wants traffic and to maintain a more professional, "real" presence online.
Consumers are STARVING for good content on sites that traditionally have never had any, yet people still get excited when they see case studies like the above. As if they didn't know - which I am sure many still don't - that good content rules the web and blogs deliver content in a way that absolutely no other publishing system can.
Thanks for the post Sherman. But I think the scary part about it is that proof is even still needed to convince people about the importance - no - the NECESSITY of blogging for business.
Jack
October 20, 2006
AG Wright said:
I have definitely found that people participate more and sign up since I made my site primarily a Blog format. This has allowed for a much greater level of participation and communication with past, current and potential customers.
My biggest frustration at the moment is how to manage all my communications since I also use social networking sites - and I find it difficult to wrangle people into one central network - which is what my Blog is supposed to be. I am sure that there is something that I need to learn to do here. But Blogging has really made a difference.
AG
May 24, 2007
KP said:
Thanks Sherman for the post. I have just started to create my blog and reading this case study definitely boost my confidence and encourage me. Thanks so much!